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Lyrics and Life By Caitlin Ward Video Games Swinging in the backyard Open up a beer I’m in his favourite sundress I say “you the bestest” Go play a video game CHORUS It’s you, it’s you, it’s
all for you Singing in the old bars Kissing in the blue dark He holds me in his big arms Watching all our friends fall CHORUS x 2 I first became aware of Lana Del Rey some time last year when a music
journalist I follow on twitter linked to her music video for Video Games.
The journalist was singing Del Ray’s praises as the future of . .
. something. Probably music. Possibly video games. I’m not too sure. It was an interesting video, clearly sewn together from random
video clips and handycam self-portraits of Del Rey singing her song. There
was something about it that reminded me of 1960s films from France and
Italy. There was something mournful about the song and her voice and the
orchestration. I didn’t know whether the music video was handmade,
or if it was a professional job meant to look handmade. Either way, it
was quite beautiful. The song’s lyrics have the same haunting quality that the video and her voice do. Over the course of the song, she questions how far apart a real life and a virtual life are. At the beginning, the speaker’s lover sits down and plays a literal video game, but over the course of the song she starts calling just about everything a video game. It’s as if she’s viewing everything from an arm’s length, including her relationship with this man. There’s something vaguely unreal
about her relationship; there’s something in it that she thinks is
a bit of a game. And she’s happy, but she doesn’t seem quite
convinced that this is real life. So when I first saw this video, I thought it was all quite
pretty, but I didn’t think of it much beyond that. It’s not really to my
taste, so I didn’t pursue the artist or the music beyond that moment. The funny thing is, though, that a lot of other people seemed
very interested in both her and her music. I say “funny” because it wasn’t
just a heartfelt love of her songs. Her haunting, pretty videos went viral
and many people became interested in this haunting, pretty indie artist. As time went on, though, there was clearly some confusion
about whether or not she was an independent artist. Initially everyone
thought she was, but then it turned out a major label was backing her.
I think some people felt as if they’d been duped by the fact that she looked handmade
when she was apparently processed through some sort of “star machine” to
look as if she were. Did her videos go viral on their own, or were they
helped along by clever marketing? This whole thing seems to have gotten even more fraught recently,
when she was invited to appear on Saturday Night Live without actually
having a full album out. I wasn’t paying particular attention that
evening, but apparently twitter was abuzz with just how terrible she was. After the fact, I looked up the videos of her performing
on Saturday Night Live. I can’t say I thought she was terrible; inexperienced and a
bit nervous, perhaps, but she sang well and her performance was quite good
for an artist who hasn’t been in the spotlight for very long. Artists who get too popular are often subject to an eventual backlash — people get sick of them or decide if everyone likes them, then they can’t be all that good. It’s not always fair, but it is common. The strange thing about Lana Del Rey, though, is that she’s never been given the opportunity to get genuinely popular, and already a backlash has begun. People who had said they loved her music suddenly reneged on that opinion because she wasn’t quite as DIY as they’d thought she was. People who saw a burgeoning artist seemed to have turned
on her when she got a spot on SNL earlier in her career than they deemed
appropriate. The trouble with all of this is that, essentially, it has
nothing to do with whether or not she’s a good singer, songwriter or performer.
It’s entirely about whether or not she’s become known as a
singer in the “right way.” So perhaps it’s fitting that the song that brought our attention
to her is a song that’s a bit obsessed with the grey between reality
and unreality. At this point, it would be difficult to work out how organic
her rise to fame has been. Was she the product of a clever marketing campaign
(unreal) or did it all just happen half by accident (real)? In the end, I’m not sure it matters. The real question is whether or not it’s a good song. Ironically, that’s a question not many people have asked or answered. Ward is a freelance writer and aspiring documentary filmmaker based in Saskatoon. You can find her short bursts of insight and frustration at http://www.twitter.com/newsetofstrings |
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