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To
communicate well Ever since
the collapse of the Tower of Babel, communications among individuals
and communities has been problematic. From the international scale,
where failures in communication have led to disastrous wars, to the
human scale, where failures have led to family breakups, communicating
effectively and transparently is no easy matter. Differences in culture,
age, gender, religion and language are among the factors that hinder
communication. It has also been pointed out that about 93 per cent of
personal communication is non-verbal. It’s more than what we say
that counts. Modern technology
has added more fuel to the fire. Schools and parents, for example, are
facing a challenge in coping with young students involved in “sexting”
— texting with sexually explicit content. A school principal in
Pennsylvania finds that children in grade school are involved with the
Internet, computers, cellphones and iPods on a daily basis. “I
thought I was ahead of the curve,” the technology-savvy principal
said, “but the children are so far beyond us.” Sexual material
that young people send via cellphones has become a national problem,
she said, and it leads to tragic results. In her school, 125 out of
the 150 students in grades six through eight possess cellphones. The
students have to be taught what dangers leaving their personal footprint
in cyberspace can lead to. What is put into cyberspace stays in cyberspace.
It can’t be erased even when it’s embarassing. There are
countless positive aspects to modern technology as well. We now take
emails for granted, though it’s a young technology. YouTube is
only five years old. Putting a cellphone in your car for winter driving
can get you rescued in case of bad weather or an accident. News is disseminated
around the world in seconds instead of weeks or months. Using technology
properly and effectively is not only a personal challenge, it is a challenge
faced by institutions. Most large companies have communications departments
which help to get out the “right” message for the company.
For cynics, this has led to the use of “spin doctors” to
put a positive twist even on a negative event. The recent
sex abuse crisis in the church has led commentators to call for a renewed
effort to modernize the church’s efforts in communicating its
message. Many dioceses already have a communications office, but not
all. The Vatican has come under increased scrutiny in its handling of
the crisis. It is criticized for being too steeped in a culture of secrecy
and too slow to respond to fast-developing events. Thus, secular writers
have to rely on other sources to write their stories to deadline. A recent
conference in Rome for Catholic communicators, reported below, examined
some of the difficulties reporters face. It encouraged the church to
become more transparent, more proactive in communicating its message
and more journalist-friendly. This is true not only for the Vatican
but for every diocese. All bishops and leaders in church offices would
be well advised to take training in dealing positively with the media
today. The conference
in Rome also pointed out the positive role papers such as the New York
Times have played in the sex abuse crisis. The dean of the Opus Dei-run
Pontifical University of the Holy Cross noted that, overall, the press
has played a positive role in bringing sex abuse to light and helping
make it a priority for the church. This is quite a different perspective
compared to those commentators who bash the media for persecuting the
Catholic Church. In a recent
national congress on digital media organized by the Italian bishops
conference, Vatican spokesman, Jesuit Father Federico Lombardi, told
participants that truth, transparency and credibility were paramount
in communications today. “Secrecy and confidentiality, even given
their positive aspects, are not values that are cultivated by today’s
culture,” he said. “It is important to have nothing to hide.” It’s important to have nothing to hide. It’s important to have good news to share. |
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